Our Story

Samuel Tremblett

Founder of Forget Raven

The Beginning

Where it Started
Forget Raven began in a dorm room at Syracuse University, where Sam Tremblett was a sophomore with an idea he couldn’t stop thinking about. He wanted to create something of his own through fashion — something that reflected the way he saw the world and the meaning he attached to the things we carry with us.
The name Forget Raven became part of that vision. “Raven” represented the weight of memory and the things that can follow us, while “forget” spoke to the idea of releasing what holds us back without erasing where we came from.
Taking Flight
Read the Syracuse feature
By 2024, Forget Raven had moved far beyond its beginnings on the Syracuse campus. Sam was developing full collections, building a growing community, and watching people he had never met connect with something he created.
That same year, Sam was featured Syracuse's online magazine in article called "Forget Raven, Taking Flight." He spoke about his creative process, the meaning behind the brand, and his plans for where he wanted to take it next.
Finding his Creative Circle
As Forget Raven grew, Sam found himself becoming more immersed in the creative community at Syracuse. He became became involved in Syracuse's creative community. He modeled and styled for student fashion publications and built strong relationships with designers, photographers, models, and other artists across campus.

The community became an important part of his experience at Syracuse. It gave him a place to experiment collaborate, and continue developing his own point of view- not only as the founder of Forget Raven, but as a young designer finding his place within a much larger creative world.
Modeling
As Sam became more involved in fashion, modeling became another natural extension of his creative path. He modeled for Syracuse publications and student creative projects, while also taking on opportunities with agencies and collaborations in NYC.
He was beginning to find his place in a much larger fashion world while still building Forget Raven in his own way.

The Story Behind Forget Raven

His Inspirations
Sam’s inspiration came from everywhere he looked — thrift stores, old paintings, ornate mirrors, Victorian architecture, gothic elegance, music, and the small details most people might overlook. He was drawn to things that felt aged, imperfect, dramatic, and full of character.
He loved vintage pieces and the idea of finding something unexpected rather than simply following what was already popular. Gothic architecture, intricate scrollwork, crosses, worn textures, embroidery, studs, and rich detailing all became part of the visual language he was developing.
Sam wanted Forget Raven to feel different. He wasn’t interested in creating another version of what could already be found in a mall. He wanted pieces that made people look twice — clothing that felt individual, expressive, and a little unexpected.
Worldwide
By Sam’s junior year, Forget Raven had grown into something far bigger than he ever imagined. Orders were coming in from across the United States and around the world, collections were growing, and what had begun in his dorm room was quickly becoming a full-time business.
Trying to keep up with classes while running a rapidly growing brand became increasingly difficult. His attention was being pulled toward the work he loved — designing, creating, filling orders, building relationships, and figuring out where Forget Raven could go next.
In his junior year, Sam made the decision to leave Syracuse and pursue Forget Raven full time. It was a bold choice, but very much who Sam was. When he believed in something, he went after it completely.
His Design Language
Sam’s designs became an extension of the way he saw the world. He was drawn to ornate details, Gothic imagery, vintage references, embroidery, distressed textures, and pieces that felt expressive rather than ordinary.
He wanted Forget Raven to stand apart from typical streetwear. His collections often combined old-world influences with modern silhouettes, creating clothing that felt dramatic, detailed, and unmistakably his own.
Every piece gave him another chance to experiment — and over time, those details became part of the visual identity people began to recognize as Forget Raven.

The Chapter that Changed Everything

New York Ahead
Leaving Syracuse was bittersweet. It had been the place where Forget Raven began — where Sam found his creative circle, developed his voice, and started turning an idea into something real. But by his junior year, the brand had grown to the point where he knew it was time to take the next step.
Sam moved back home briefly until his apartment became available the following month. For his family, watching him leave college was not an easy adjustment. Education had always mattered deeply to us, and saying goodbye to the traditional college path felt uncertain at first. But we knew we did not want to stand in the way of what he loved. So instead of asking him to follow the path we had imagined, we chose to believe in the one he was creating for himself.
NYC, Forget Raven was supposed to be the next chapter. One Same never got the chance to see unfold.
Never Forget
On October 29, 2025, Sam lost his life in a catastrophic car accident under circumstances that were both horrific and unimaginable. He was just 20 years old.
The details of Sam’s accident were widely reported in the news and remain publicly available for those who wish to understand more about what happened. Here, however, we choose to remember Sam not for the way his life ended, but for the extraordinary life, creativity, and vision that came before it.
Long before any of us could have known how much the words would one day mean, Sam had made “Never Forget” part of Forget Raven. Today, those words carry a meaning none of us ever expected.
What began as Sam’s dream has become his legacy.
Never Forget.
Carrying it Forward
After Sam’s passing, Forget Raven became more than the brand he created. It became something our family felt deeply responsible for protecting.
Sam built Forget Raven from his own imagination, ambition, and unmistakable point of view. His vision is still at the heart of everything we do.
Today, his mom and brother, Tristan, continue the brand he started — honoring what Sam created while allowing Forget Raven to keep growing, evolving, and reaching the people he always hoped it would. As Sam had done, we continue to bring the creative spirit of designers into the Forget Raven world.
We can never replace the person behind the vision. Our purpose is simply to make sure the vision continues.
Never Forget.

Thank you for being a part of this story

Forget Raven began with Sam’s vision, creativity, and determination. Today, our family has the privilege of carrying that vision forward — staying true to what he created while continuing to grow the brand he believed in so deeply.

Every order, message, photo, and person who wears Forget Raven becomes part of that story. Thank you for continuing this journey with us, and for helping make sure what Sam created is never forgotten.

And then there was Raven...

Sam was a rebel…and despite us telling him not to get cats in college, he did anyway. In true creative fashion, he named them Raven and Sora. We eventually fell in love with them too.

Country/region

Country/region

Samuel Tremblett

The Beginning

Where it Started

The name Forget Raven became part of that vision. “Raven” represented the weight of memory and the things that can follow us, while “forget” spoke to the idea of releasing what holds us back without erasing where we came from.

Taking Flight

Read the Syracuse feature

By 2024, Forget Raven had moved far beyond its beginnings on the Syracuse campus. Sam was developing full collections, building a growing community, and watching people he had never met connect with something he created.

That same year, Sam was featured Syracuse's online magazine in article called "Forget Raven, Taking Flight." He spoke about his creative process, the meaning behind the brand, and his plans for where he wanted to take it next.

Finding his Creative Circle

The community became an important part of his experience at Syracuse. It gave him a place to experiment collaborate, and continue developing his own point of view- not only as the founder of Forget Raven, but as a young designer finding his place within a much larger creative world.

Modeling

As Sam became more involved in fashion, modeling became another natural extension of his creative path. He modeled for Syracuse publications and student creative projects, while also taking on opportunities with agencies and collaborations in NYC.

He was beginning to find his place in a much larger fashion world while still building Forget Raven in his own way.

The Story Behind Forget Raven

His Inspirations

Sam’s inspiration came from everywhere he looked — thrift stores, old paintings, ornate mirrors, Victorian architecture, gothic elegance, music, and the small details most people might overlook. He was drawn to things that felt aged, imperfect, dramatic, and full of character.

He loved vintage pieces and the idea of finding something unexpected rather than simply following what was already popular. Gothic architecture, intricate scrollwork, crosses, worn textures, embroidery, studs, and rich detailing all became part of the visual language he was developing.

Sam wanted Forget Raven to feel different. He wasn’t interested in creating another version of what could already be found in a mall. He wanted pieces that made people look twice — clothing that felt individual, expressive, and a little unexpected.

Worldwide

By Sam’s junior year, Forget Raven had grown into something far bigger than he ever imagined. Orders were coming in from across the United States and around the world, collections were growing, and what had begun in his dorm room was quickly becoming a full-time business.

Trying to keep up with classes while running a rapidly growing brand became increasingly difficult. His attention was being pulled toward the work he loved — designing, creating, filling orders, building relationships, and figuring out where Forget Raven could go next.

In his junior year, Sam made the decision to leave Syracuse and pursue Forget Raven full time. It was a bold choice, but very much who Sam was. When he believed in something, he went after it completely.

His Design Language

Sam’s designs became an extension of the way he saw the world. He was drawn to ornate details, Gothic imagery, vintage references, embroidery, distressed textures, and pieces that felt expressive rather than ordinary.

He wanted Forget Raven to stand apart from typical streetwear. His collections often combined old-world influences with modern silhouettes, creating clothing that felt dramatic, detailed, and unmistakably his own.

Every piece gave him another chance to experiment — and over time, those details became part of the visual identity people began to recognize as Forget Raven.

The Chapter that Changed Everything

New York Ahead

Leaving Syracuse was bittersweet. It had been the place where Forget Raven began — where Sam found his creative circle, developed his voice, and started turning an idea into something real. But by his junior year, the brand had grown to the point where he knew it was time to take the next step.

NYC, Forget Raven was supposed to be the next chapter. One Same never got the chance to see unfold.

Never Forget

On October 29, 2025, Sam lost his life in a catastrophic car accident under circumstances that were both horrific and unimaginable. He was just 20 years old.

Long before any of us could have known how much the words would one day mean, Sam had made “Never Forget” part of Forget Raven. Today, those words carry a meaning none of us ever expected.

What began as Sam’s dream has become his legacy.

Never Forget.

Carrying it Forward

After Sam’s passing, Forget Raven became more than the brand he created. It became something our family felt deeply responsible for protecting.

Sam built Forget Raven from his own imagination, ambition, and unmistakable point of view. His vision is still at the heart of everything we do.

We can never replace the person behind the vision. Our purpose is simply to make sure the vision continues.

Never Forget.

Thank you for being a part of this story

Forget Raven began with Sam’s vision, creativity, and determination. Today, our family has the privilege of carrying that vision forward — staying true to what he created while continuing to grow the brand he believed in so deeply.

Every order, message, photo, and person who wears Forget Raven becomes part of that story. Thank you for continuing this journey with us, and for helping make sure what Sam created is never forgotten.

And then there was Raven...